Building a thriving beauty business – lessons from experience
The beauty industry is an ever-evolving space filled with creativity, passion, and the power to transform lives. As the founder of Invidious Lashes, my journey has been one of resilience, innovation, and a deep commitment to empowering others. From building my lash business in a small bedroom to running an academy with thousands of students worldwide, I’ve learned invaluable lessons that I want to share with fellow beauty professionals.
1. From $20 services to a 6-7 figure business
When I started lashing, I charged just $20 per set, working tirelessly from a small space in my home. It wasn’t glamorous, but I was determined to make it work. I reinvested every dollar into improving my skills, marketing my business, and upgrading my setup. As my reputation grew, so did my prices and clientele. Eventually, I was fully booked, offering premium services and training, earning up to $6,000 a day.
Scaling my business to a six- and seven-figure brand wasn’t just about increasing prices—it was about strategy. I expanded my offerings, introduced training courses, and built a community of lash artists eager to learn from my journey. Today, Invidious Lashes is not just a service provider but a leading academy, helping thousands achieve financial freedom through beauty.
2. Education is your power
In a competitive industry, skills alone aren’t enough—you need knowledge. Staying updated with the latest trends, techniques, and business strategies is crucial. When I first started, I invested heavily in mastering my craft, and today, I extend that knowledge to others through our training academy. Whether it’s lash extensions, brow artistry, or nail services, continued education is what sets you apart.
3. The importance of client experience
Providing an exceptional client experience goes beyond delivering high-quality services. It’s about building relationships, understanding their needs, and creating an environment where they feel valued. This not only leads to customer loyalty but also word-of-mouth referrals, which are gold in this industry.
4. Marketing your brand the right way
Social media has transformed the beauty business. Platforms like Instagram and Threads have been instrumental in growing Invidious Lashes. My advice? Show up consistently, share your expertise, and engage with your audience. If you’re offering a new service or launching a course, don’t be afraid to market it boldly—your ideal clients are looking for what you have to offer!
5. Balancing business and motherhood
As a mother of three, I know the challenges of juggling family life with business growth. It’s not always easy, but setting boundaries, creating efficient systems, and allowing yourself grace on tough days makes all the difference. I want to inspire other women to believe that they can achieve their dreams while being present for their families.
A special offer for you
To celebrate our journey and share our expertise, I’d love to offer an exclusive discount to those looking to expand their beauty business. Use code ILM2025 for 10% off our online courses and beauty supplies at Invidious Lashes!
I hope this blog inspires you to take bold steps toward your dreams. Whether you're an aspiring beauty entrepreneur or an established professional, remember: success is built through dedication, continuous learning, and a passion for your craft.
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