Big Beauty Live 2025 – What an Honour to Be Part of It!
Wow—what an incredible day at Big Beauty Live 2025, hosted by the amazing team at Salon First! I was truly honoured to be invited to speak at this event, and I’m still buzzing from the energy in the room.
Held at Salon First’s headquarters in Dandenong South, this was the fourth Big Beauty Live event—and it was a total sell-out. The excitement was real, and it was so clear that beauty professionals are hungry for real education, genuine connection, and industry growth. You could feel it in every conversation, every demo, every workshop.
It was such a privilege to take the stage and speak about creating online income streams through digital products—a topic I’m incredibly passionate about. Helping salon owners and beauty entrepreneurs see the power of turning their knowledge into scalable, passive income (through eBooks, online courses, and more) was a moment I’ll never forget. The feedback was so heartwarming, and I’m so grateful to have had the chance to share my journey and insights.
The speaker lineup was packed with brilliant minds:
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Karen Geiszler shared how to leverage client consultations to create recurring revenue through memberships and skin journeys—pure gold.
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Bee Czarnota spoke about lymphatic activation and its benefits—a topic we don’t hear enough about in our space.
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Keily Baker gave some incredible advice on scaling your salon with confidence.
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Captured Image Branding talked all things personal branding photography and how to raise your profile with purpose.
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Elleebana brought their lash lifting and brow lamination expertise to the stage—always so valuable for keeping up with industry trends.
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Caronlab had us all inspired with their talk on the superheroes of waxing (yes, waxing can be heroic!).
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And of course, I had the opportunity to dive into the world of digital products and passive income strategies—something I believe can change the game for every beauty business owner.
But the day didn’t stop at just talks—we also had some fantastic live demonstrations from:
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Nicole Moore, CND Master Educator, showcasing nail artistry like only a true expert can.
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Tatum Hargraves from The Brow Technicians showing us precision brow work in action.
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Amanda Hills, Moroccan Tan Master Educator, taking us through flawless tanning techniques.
And let’s not forget the cherry on top: professional headshots were offered to attendees thanks to the talented Chellee from Captured Image Branding—what a great way to level up your personal brand right there on the day!
A huge thank you to Jeanette McConville, General Manager of Salon First, and the entire team for putting on such an empowering and valuable event. Jeanette described the day as having “undeniable buzz,” and she’s absolutely right. The sense of community, support, and shared ambition was honestly unlike anything else.
If you’ve never been to a Big Beauty Live event—make sure you go to the next one. It’s more than just learning—it’s about growth, connection, and leaving inspired.
To everyone who came, connected, and shared their day with us—thank you. And to Salon First, thank you for having me.
Can’t wait to see what next year brings!
– Deanna Campese
International Lash Masters
Photo Credit : Professional Beauty Australia
