If there is one thing I know, it's that Lash Retention = Client Retention,
And we all know client retention = consistent income and busy books!
Let’s be real—no one wants to see that “hey girl” message pop up on their phone…
You know the one - a couple of days to a week after their set, where they show a picture of the fallout and ask for a refund…
Even just writing this gives me a visceral ick in my stomach.
Lash retention is EVERYTHING when it comes to building a thriving, loyal clientele.
You could have the most flawless mapping, the fluffiest fans, and the prettiest styling, but if your clients’ lashes aren’t holding up, they’re not coming back.
So, let’s talk about why lash retention is crucial and how you can make sure your clients’ lashes last longer than their latest tinder relationship.
Let’s acknowledge some things about retention:
Happy Clients = Returning Clients
When clients know their lashes will actually LAST, they’ll keep coming back and having loyal clients who come every 3 weeks, builds your salon quickly, keeps you busy, and keeps a steady income stream.
It’s that simple.
Good Retention is a Talking Point
When clients get compliments on their lashes, especially around the time they’re due for a refill, it becomes a talking point, and inevitably leads to your clients referring friends, family and the staff at the local cafe to your business.
Your Reputation is on the Line
The lash industry is competitive. If clients associate your work with poor retention, they’ll go elsewhere. You want a solid reputation for long-lasting lash sets to set you apart from the artists who only care about getting them in the door.
Here are some top tips to mastering your retention:
Learn what each product ACTUALLY does, so you know when to use it and why you’re using it.
We have all these amazing lash supplies available to us, but if we weren’t educated on exactly how they work, we’re really just guessing what to use and when.
There is science behind each product, when to use it and why -
not every client needs to be PRIMED, but do you know why and what it does for those who do?
Really understand how your adhesive works.
First up, did you know that the temperature and humidity guide on your adhesive is a range based off RELATIVE HUMIDITY? Meaning the amount of moisture % in the air in relation to the temperature. Warm air can hold more moisture than cold air. So, even if the relative humidity percentage is the same at two different temperatures, the actual amount of moisture in the air is different - which means your adhesive will dry differently even though the humidity reads the same!
Master your Placement.
If you want the best retention - placement is everything!
You need to understand that each type of extension needs a specific type of placement, as well as each natural lash needing to be assessed for the best placement depending on its natural growth and natural curl.
If you’re feeling unsure about your lash retention, feeling like you want MORE information on the above points - as well as more retention education in general, it’s time to invest in your business.
Our Beyond the Bond Retention Course will have you understanding retention on a whole new level, and it will allow you to confidently ensure retention and deal with any questions.
Remember,
Lash Retention = Client Retention
Check out our course HERE - use code ‘ILM50’ for $50 OFF!
For retention focused lash supplies, see our range HERE.
Chat soon lash lovers,
Adrianna - Advanced Beauty Institute
www.advancedbeautyinstitute.com.au
